Alright, everyone…
Welcome to Season Two of Sippin’ & Shippin’! We’re back and we’re better than ever.
It’s been a while, huh? A lot has happened since last season!
To start, we’ve seen an even greater shift in the landscape.
Brick and mortar stores are finally welcoming in-person shoppers once again, while digitally-native brands are beginning to explore experiential marketing initiatives like pop-up stores and events.
But one thing has stayed consistent- forward-thinking merchants will be rewarded by consumers.
Brands that are finding more authentic and personal ways of connecting with their audiences are the most likely to succeed in an evolving post-pandemic landscape.
All of this being said, it’s clear that online shopping is still holding strong.
By 2025, it’s expected that will account for almost half of all retail ecommerce… that’s a lot of smartphone shopping!
For digital merchants, this presents the need to continuously optimize their online presence for a younger generation of iPhone users, Android users, and every type of user in between.
What else did we miss? Ah, we can’t forget the supply chain disruptions that have been plaguing the industry throughout the year (no matter how hard we try!)
Last year, we took a deep dive into the congested terminals, packed-beyond-capacity warehouses, and parcel delays. So, what does it look like for brands through 2022 and into 2023?
… You may just have to tune in to find out!
What’s coming up for Season Two?
Retail is redefining itself, consumers have higher expectations, and the digital environment is more saturated than ever.
So, how do brands find their niche? How can they stand out from the crowd? How can they succeed, and what do they need to be on the lookout for?
In Season Two, we’re taking a deep dive into the most valuable topics, not only for startups looking to grow but established retailers who have been in the industry for years.
Does your brand want to ship internationally? Where should you start? And what the heck does DDP and DDU mean?
What will Peak 2022 look like? How can you prepare and plan for the holiday demand?
Are returns a good thing? How can you increase your brand affinity through them?
When’s the right time to outsource fulfillment? And, why don’t we talk enough about SKU level margins?
What are the benefits of modern tech stacks? Should you be looking into cloud-based solutions?
You set up your online store, now what? How do you tackle the logistics?
If you’ve asked yourself these questions, you may want to tune in this season. We don’t want to give too much away… but we’ve got some great content and conversations for entrepreneurs and brands navigating the logistics space. The goal? To bring the best and brightest in the industry directly to you.
If you’re itching for more, keep an eye out for our very first episode, launching next week!
Tune in to Sippin’ & Shippin’ here.
About Sippin’ & Shippin’
Hosted by Brian Weinstein and Caitlin Postel of Ryder E-commerce by Whiplash, Sippin’ & Shippin’ bring forth a unique, behind-the-scenes look at the opportunities and challenges facing retailers and digitally-native brands today.
Beyond buying habits, technology, and fulfillment, Brian and Caitlin also have a front-row seat to the decisions that lead retailers to success – or failure.
Assisted by top industry insiders in casual conversation, Sippin’ & Shippin’ sheds some light on all of those areas that spark deliberation and debate: the do’s and don’ts, the best practices, the biggest industry trends, of most importantly of all, what motivates both brands and consumers to seek out only the best experiences.
