When consumers think of branding, it’s likely that logos come to mind over anything else. The iconic Apple, the Nike Swoosh, the Starbucks mermaid or the McDonald’s arches are some of the most widely known brand logos of the past century. And most people could name the color of each as well! Even in the professional marketing world, there’s a ton of emphasis on color schemes, fonts, design styles, and more visual aspects of an ecommerce brand.
Customer experience is the backbone of any successful store, especially when it comes to ecommerce brands. But, it’s not always easy to engage and connect with consumers in the digital space. Even with a stellar product catalog and a beautiful website, online merchants have a long way to go when it comes to delivering top-tier customer service.
If you’ve been in the ecommerce space as an online merchant, it’s very likely that “SEO” has come up in conversation at some point. It stands for Search Engine Optimization, and it’s incredibly important for ALL merchants! Why? SEO helps to expand your brands reach to engaged and interested individuals, ultimately bringing more viable traffic to your site.
With the rise of social media, customers are more in touch with their favorite brands than ever before. From learning about new products, finding relevant content, and chatting with a brand representative through direct messaging, platforms like Instagram provide a combination of sales, customer experience, and marketing channels.