The power of personalized returns

Over the past few years, it has become pretty evident that e-commerce brands should be personalizing their interactions with their customers. When companies take a more personalized approach, it shows not only an increased bottom line but boosted customer satisfaction as well.  Alternatively, when companies opt out of personalization with irrelevant recommendations and products they

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The impact of a modern tech stack in e-commerce

It’s 2022. We might not have hoverboards or flying cars, but there’s still plenty of incredible technology.  Technology is at the forefront of our lives, from tiny computers in the palm of our hands to augmented reality that transports us to dream-like places in an instant.  At this point, it’s safe to say that we

A person wearing a cardboard box with a frowny face on their head.

The Amazonization of retail: What does this mean for merchants?

It’s no secret that Amazon is the retail industry’s number one influencer. Ever since it first entered the fledgling ecommerce marketplace, Amazon has totally reshaped consumer expectations for the online shopping experience. Whenever Amazon introduces a new service offering, whether it be two-day shipping or order tracking, it quickly becomes industry standard.

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Building an e-commerce brand? Here’s what you need to know

E-commerce. It’s been more of a buzzword in the past few years than ever before.  Why? We’re extremely comfortable being online. Thanks to the COVID-19 pandemic, there’s a “new normal” of virtual workplaces, Zoom gatherings – and of course, online shopping.  While online shopping has always been an option for consumers in this tech-forward age,

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An ecommerce brand’s guide to shipping internationally (and 3 myths, busted)

International shipping. For many brands, this subject can bring forth a visceral reaction. Maybe a cringe, an eye roll, or even a shudder… Why? Shipping internationally is a huge undertaking for brands, not to mention how costly it can become for both themselves and their customers.  But, what if we told you it doesn’t have

Caitlin Postel and Brian Weinstein next to the Sippin' and Shippin' logo with the text 'Guess who's back!'

Sippin’ & Shippin’ is back! Tune into Season 2

Alright, everyone…  Welcome to Season Two of Sippin’ & Shippin’! We’re back and we’re better than ever.  It’s been a while, huh? A lot has happened since last season!  To start, we’ve seen an even greater shift in the e-commerce fulfillment landscape.  Brick and mortar stores are finally welcoming in-person shoppers once again, while digitally-native

A person placing wood blocks on a table that spell 'brand'.

What is brand voice? And why does it matter in ecommerce?

When consumers think of branding, it’s likely that logos come to mind over anything else. The iconic Apple, the Nike Swoosh, the Starbucks mermaid or the McDonald’s arches are some of the most widely known brand logos of the past century. And most people could name the color of each as well! Even in the professional marketing world, there’s a ton of emphasis on color schemes, fonts, design styles, and more visual aspects of an ecommerce brand.

A person working on their laptop computer opposite someone working on a tablet.

4 ways to build a strong ecommerce brand

Ecommerce brands are everywhere.. Yes, everywhere! On social media ‘explore’ pages, in commercials, between Instagram Stories and TikTok videos, during YouTube binge sessions, and more… If you’re been online this week, it’s very likely that you’ve come across content from several ecommerce brands.