All PostsApparelBeautyCosmeticsEcommerceEntrepreneurLogisticsPodcast Search for: Mary Berko February 23, 2022 What is brand voice? And why does it matter in ecommerce? When consumers think of branding, it’s likely that logos come to mind over anything else. The iconic Apple, the Nike Swoosh, the Starbucks mermaid or... Mary Berko February 18, 2022 Cosmetics brand Young Nails uses content to drive community in ecommerce (and you can too) The goal in ecommerce is always growth. But, what does growth mean for online brands? We’ve got a little tip for you: it’s not just... Mary Berko February 16, 2022 4 ways to build a strong ecommerce brand Ecommerce brands are everywhere.. Yes, everywhere! On social media ‘explore’ pages, in commercials, between Instagram Stories and TikTok videos, during YouTube binge sessions, and more…... Mary Berko February 11, 2022 Should you be using chatbots as an online merchant? Customer experience is the backbone of any successful store, especially when it comes to ecommerce brands. But, it’s not always easy to engage and connect... Mary Berko February 09, 2022 How to improve your search engine optimization (SEO) If you’ve been in the ecommerce space as an online merchant, it’s very likely that “SEO” has come up in conversation at some point. It... Mary Berko February 02, 2022 Ecommerce subscriptions: should you be exploring this business model for your brand? Disney+, Hulu, Apple TV, Netflix, HBO… Feeling like subscription services have skyrocketed lately? You’re not wrong. (And those are just a few!) Within the last... Mary Berko January 28, 2022 How to make your brand more eco-friendly Ecommerce has grown rapidly over the past few years. In 2020, brands across the globe began to shift to a digital focus with the onset... Mary Berko January 26, 2022 An ecommerce brand’s guide to content marketing In today’s digitally focused world, content is everything. It’s what consumers are always looking for, and what digitally native brands can’t create enough of. Think... Mary Berko January 21, 2022 How Wildling Beauty uses Instagram as a one-stop-shop With the rise of social media, customers are more in touch with their favorite brands than ever before. From learning about new products, finding relevant... Mary Berko January 19, 2022 A guide to customer reviews (an ecommerce store’s best sales tool) Think about the last time you made a purchase online. Maybe you started with a Google search, or perhaps you already had a store in... Pages: 123456Load More
