Podcasts

Ah, it’s the holiday season! Along with colder days, warmer drinks, and a festive buzz in the air, this busy time of year comes with an increased demand in deliveries. What does this mean for ecommerce brands? A focus on parcel is the key to a successful customer experience.

Congested terminals, vessels accumulating in ports, warehouses packed beyond capacity … supply chain deficiencies have always been present during peak season. But over the past few months, we’ve been exposed to more and more difficulties on the import side of the fulfillment process.

With customers looking for an authentic approach and genuine connection, having a micro-influencer marketing strategy can help drive growth and retention. But who are micro-influencers? We have good news – they may already love your brand. Brett Bernstein, Founder and CEO of Gatsby is here to talk about how you can find micro-influencers within your customer community.

Today’s consumers want to make sustainable purchasing decisions – and they want merchants to help them do it. We’re talking to Dane Baker, Co-Found and CEO of EcoCart, about how ecommerce brands can take the right steps to lessen their carbon footprint.

Ecommerce is evolving so rapidly it’s hard for merchants to keep up. So, what do brands need to think about when venturing into the world of headless commerce? Todd Welling and Andrew Potkewitz from Overdose. are here to tell us all about the challenges and opportunities of decoupling the front end from your back end.

More selling channels, more problems? Ecommerce expert and author, Brian Beck, joins us to unpack the power shift transformation in the marketplace and the channel conflict it can create. In this post-COVID era, ‘value’ has a whole new meaning.

If you haven’t started forecasting peak season demand already, it’s high time to get started. Andrew Bagwell, the VP of Engineering at Whiplash, is joining us in this episode to tell us how 3PLs are getting their clients peak season ready.

Online shoppers are often flying solo through the purchasing process. So, how do you make sure that your brand is connecting with customers and building that repeat purchasing power? Habib Salo, CEO of the phenomenally successful cosmetics brand Young Nails, is here to talk about the importance of community-building in ecommerce.

Roosterly founder, Irfan Jafrey, found out the hard way that the strategy of ‘if you built it, they’ll come’ simply doesn’t work in today’s business climate. In this episode, he explains how the humble sales funnel is the lifeblood of today’s digitally native brands.