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Episode 29: Retention marketing: The key to sustainable growth

A brand’s answer to “Where Is My Order?!” can make or break the customer experience in e-commerce. So, what can merchants do to improve the post-purchase journey and eliminate friction? We sat down with Noah Rahimzadeh from Malomo to explore strategies that reduce customer churn, promote sustainable growth, and build lasting brand loyalty. Tune in

Episode 28: Inventory kills: A guide to optimal forecasting

Don’t let your e-commerce business succumb to death by inventory mismanagement! Join us as we talk with expert Jill Liliedahl, Global Director of Product Marketing at Inventory Planner, about the various strategies e-commerce brands can use for inventory control, optimal forecasting, and improving cash flow to keep that bottom line consistently in the black. Learn

Episode 27: BFCM and beyond: Key marketing strategies to break through the noise

Description: As we approach the heart of this year’s peak season, what can brands do to stand out from the competition during these difficult economic times? We talked with VP of Marketing, Elana Ostrega and Director of Partner Marketing, Tori Piccin at Clearco about creative marketing strategies to do just that. They give their industry

Episode 26: Customer success management 101: The value of relationships

Happy customers are the life source of thriving brands. But ‘customer success’ is so much more than just making customers happy. It means ensuring customers are getting their needs and expectations met at every level, including how you support and act on their behalf. We sat down with Leslie Karr, Director of Customer Success at

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Episode 25: OMS: Building the perfect order fulfillment experience

From a chiropractor of 20 years with a simple idea to a successful global e-commerce technology brand. Dr. Jason DePietropaolo of ChannelApe joins Sippin’ & Shippin’ and gives his insights on how he built an order management system (OMS) and tech company from the ground up – out of necessity. Jason and the S&S team

Episode 23: Making big companies feel small. Building a community from the inside out

In 2022, the key to a successful business revolves around the customer experience – and more importantly, the community-driven approach. But, building a community that feels authentic isn’t always easy. Customers are increasingly sensitive to whether retailers are simply selling to them or making an effort to strengthen relationships. The real question becomes: how can

Episode 21: Is the server dead? The power of a modern tech stack.

Episode 21: Is the server dead? The power of a modern tech stack

Tried-and-true EDI (Electronic Data Interchange) has existed for decades, allowing big-name retailers and emerging brands to work together seamlessly. But this automated standard comes at a price – it typically works best with an older operating system. The new era of APIs (Application Programming Interfaces) allows for greater connectivity between entrepreneurs and their partners, and

Episode 20: Starting an e-commerce brand and what they don't tell you.

Episode 20: Starting an e-commerce brand (and what they don’t tell you)

Founders start their companies with an idea and a passion. They’ve got an incredible product,  want to tell a story, and, most importantly, create a loyal community. But there are many moving parts to building a successful e-commerce store – and it’s not as simple as setting up an online site. Details like SKU level