What is brand voice? And why does it matter in ecommerce?

When consumers think of branding, it’s likely that logos come to mind over anything else. The iconic Apple, the Nike Swoosh, the Starbucks mermaid or the McDonald’s arches are some of the most widely known brand logos of the past century. And most people could name the color of each as well! Even in the professional marketing world, there’s a ton of emphasis on color schemes, fonts, design styles, and more visual aspects of an ecommerce brand.

4 ways to build a strong ecommerce brand

Ecommerce brands are everywhere.. Yes, everywhere! On social media ‘explore’ pages, in commercials, between Instagram Stories and TikTok videos, during YouTube binge sessions, and more… If you’re been online this week, it’s very likely that you’ve come across content from several ecommerce brands.

Should you be using chatbots as an online merchant?

Customer experience is the backbone of any successful store, especially when it comes to ecommerce brands. But, it’s not always easy to engage and connect with consumers in the digital space. Even with a stellar product catalog and a beautiful website, online merchants have a long way to go when it comes to delivering top-tier customer service.

How to improve your search engine optimization (SEO)

If you’ve been in the ecommerce space as an online merchant, it’s very likely that “SEO” has come up in conversation at some point. It stands for Search Engine Optimization, and it’s incredibly important for ALL merchants! Why? SEO helps to expand your brands reach to engaged and interested individuals, ultimately bringing more viable traffic to your site.

How to make your brand more eco-friendly

Ecommerce has grown rapidly over the past few years. In 2020, brands across the globe began to shift to a digital focus with the onset of the COVID-19 pandemic, which is still continuing to affect online stores and shoppers alike in 2022.

An ecommerce brand’s guide to content marketing

In today’s digitally focused world, content is everything. It’s what consumers are always looking for, and what digitally native brands can’t create enough of. Think about the last time you started eyeing up a brand with interest in purchasing one of their products. What did you do?

How Wildling Beauty uses Instagram as a one-stop-shop

With the rise of social media, customers are more in touch with their favorite brands than ever before. From learning about new products, finding relevant content, and chatting with a brand representative through direct messaging, platforms like Instagram provide a combination of sales, customer experience, and marketing channels.

A guide to customer reviews (an ecommerce store’s best sales tool)

Think about the last time you made a purchase online. Maybe you started with a Google search, or perhaps you already had a store in mind. Either way, once you found the merchant, what’s one of the first things you did? If you’re like 89% of online shoppers, you went straight to the review section.