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5 Tips for retaining customers beyond Black Friday

With Black Friday and Cyber Monday now in the rearview mirror, the question for e-commerce brands is: now what? While the holiday season is far from over, the largest retail discount events of the year have come and gone. But just because BCFM is over doesn’t mean that brands can’t continue engaging with their new

The return peak is coming: How to manage returns effectively in the new year

[This is an updated post from December 8th, 2021] 2023 is right around the corner – and that means the post-holiday season return peak is almost here. While no e-commerce brand wants to experience an increase in customer returns, a bump in return requests is a perfectly normal as a result of increased sales during

5 peak season challenges ecommerce brands face in 2022

The most wonderful time of the year is right around the corner – the holiday peak season. Somehow, this time of increased buying activity seems to be creeping up on us earlier and earlier each year – and that’s no coincidence. With sales now beginning prior to Black Friday and continuing through the New Year, the ‘peak’ is becoming a more spread-out – and more intense.

An e-commerce brand’s guide to SMS marketing (with examples!) 

If you can believe it, there was once a time when texting wasn’t the norm. Instead, friends just picked up the phone and called each other… or, they sent emails. Hard to believe, right? Texting, or SMS, has become the norm in today’s age of instant gratification and smartphone dependence. Want to say hi to

The impact of a modern tech stack in e-commerce

It’s 2022. We might not have hoverboards or flying cars, but there’s still plenty of incredible technology.  Technology is at the forefront of our lives, from tiny computers in the palm of our hands to augmented reality that transports us to dream-like places in an instant.  At this point, it’s safe to say that we

The Amazonization of retail: What does this mean for merchants?

It’s no secret that Amazon is the retail industry’s number one influencer. Ever since it first entered the fledgling ecommerce marketplace, Amazon has totally reshaped consumer expectations for the online shopping experience. Whenever Amazon introduces a new service offering, whether it be two-day shipping or order tracking, it quickly becomes industry standard.

Building an e-commerce brand? Here’s what you need to know

E-commerce. It’s been more of a buzzword in the past few years than ever before.  Why? We’re extremely comfortable being online. Thanks to the COVID-19 pandemic, there’s a “new normal” of virtual workplaces, Zoom gatherings – and of course, online shopping.  While online shopping has always been an option for consumers in this tech-forward age,

An ecommerce brand’s guide to shipping internationally (and 3 myths, busted)

International shipping. For many brands, this subject can bring forth a visceral reaction. Maybe a cringe, an eye roll, or even a shudder… Why? Shipping internationally is a huge undertaking for brands, not to mention how costly it can become for both themselves and their customers.  But, what if we told you it doesn’t have

Caitlin Postel and Brian Weinstein next to the Sippin' and Shippin' logo with the text 'Guess who's back!'

Sippin’ & Shippin’ is back! Tune into Season 2

Alright, everyone…  Welcome to Season Two of Sippin’ & Shippin’! We’re back and we’re better than ever.  It’s been a while, huh? A lot has happened since last season!  To start, we’ve seen an even greater shift in the e-commerce fulfillment landscape.  Brick and mortar stores are finally welcoming in-person shoppers once again, while digitally-native