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E-commerce Shipping Challenges (and How to Overcome Them)

In the fast-paced world of e-commerce, shipping plays a crucial role in the success of a business. The way packages are delivered can make or break the customer experience, and in a highly competitive environment, it can be a key differentiator for brands. With economic distress and consumers becoming more cautious about their spending, e-commerce

E-commerce fulfillment marketing: What is it and why should you invest?

E-commerce has seen tremendous growth over the past few years. With this growth comes new challenges, especially for fulfillment. In today’s competitive e-commerce marketplace, differentiating your brand and creating a memorable customer experience is more critical than ever. Fulfillment marketing is one way to achieve this goal. How? Offering value-added fulfillment services that enhance the

Inventory mismanagement: What it is and how to avoid it

Inventory management. At first glance, it’s not an exciting part of e-commerce. In fact, it may be a daunting task for many brands that have a plethora of moving parts. But, here’s the thing: inventory management is one of the most important parts of a successful e-commerce business. Why? Because inventory directly affects the end

Retention marketing: 3 tips to drive repeat purchases

Is there really anything more important than the first purchase? Yes – the second! There’s a common myth in e-commerce that a focus on customer acquisition is the golden ticket to a happy and healthy life. But what if we told you there’s another strategy that’s even more vital, and will produce more revenue and

Customer Lifetime Value (CLV): How do you measure success?

Imagine that a customer walked into your store and spent $100. A few minutes later, another customer comes in and spends $500. Of these two customers, which is more valuable to your business? At face value, it’s easy to choose the latter. After all, they just spent $500 while the other only spent $100, right?

What is omnichannel fulfillment? And why does it matter for online retailers?

Omnichannel fulfillment. What was once just a buzzword is now considered the norm for shoppers in 2023. If brands want to keep up with the ever-changing consumer persona and continue to grow, an omnichannel fulfillment strategy may be the answer. Why? Omnichannel fulfillment meets customers where they are while giving them more flexibility to create

Loyalty programs: What e-commerce brands need to know

The Covid-19 pandemic supercharged e-commerce growth in the last two years, increasing sales by 43% at the height of 2020.  The demand continues to build, even as the country unravels from the pandemic chokehold it’s been in. Online merchants have got their work cut out for them as they grapple with finding new ways to

How to calculate Average Order Value (and why it matters)

The e-commerce industry has come a long way since its inception back in 1989, when Compumarket came on the scene as the first-ever internet-based commerce platform.  Since then, the industry has exploded. In fact, it’s reported there are roughly 12 – 24 million e-commerce retailers globally— and those numbers show no signs of slowing down. 

How to launch a free shipping promotion as an e-commerce brand

It’s a New Year! A time to reset, re-evaluate, and (if you’re an e-commerce business owner) take stock of what’s working—and what’s not. For many brands, this means diving into the data and understanding consumer expectations for online merchants. In 2023, free shipping is bound to come up in conversation. Reports from Digital Commerce 360

Sippin’ & Shippin’s 2022 in review

With a new year fast approaching, it’s only fitting that we take a look back at our most popular topics of 2022.  From fulfillment technology to entrepreneurial tips to customer relationships, there were a few overarching themes that stood out to us in the first half of Sippin’ & Shippin’s season two:  Sit back and