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E-commerce fulfillment marketing: What is it and why should you invest?

E-commerce has seen tremendous growth over the past few years. With this growth comes new challenges, especially for fulfillment. In today’s competitive e-commerce marketplace, differentiating your brand and creating a memorable customer experience is more critical than ever. Fulfillment marketing is one way to achieve this goal. How? Offering value-added fulfillment services that enhance the

Inventory mismanagement: What it is and how to avoid it

Inventory management. At first glance, it’s not an exciting part of e-commerce. In fact, it may be a daunting task for many brands that have a plethora of moving parts. But, here’s the thing: inventory management is one of the most important parts of a successful e-commerce business. Why? Because inventory directly affects the end

What is omnichannel fulfillment? And why does it matter for online retailers?

Omnichannel fulfillment. What was once just a buzzword is now considered the norm for shoppers in 2023. If brands want to keep up with the ever-changing consumer persona and continue to grow, an omnichannel fulfillment strategy may be the answer. Why? Omnichannel fulfillment meets customers where they are while giving them more flexibility to create

How to calculate Average Order Value (and why it matters)

The e-commerce industry has come a long way since its inception back in 1989, when Compumarket came on the scene as the first-ever internet-based commerce platform.  Since then, the industry has exploded. In fact, it’s reported there are roughly 12 – 24 million e-commerce retailers globally— and those numbers show no signs of slowing down. 

How to overcome holiday parcel challenges: 5 tips for success

We’re not done talking about the holiday peak just yet! The topic this time around? Parcel. With the holiday season soon to come to an end, this increase in delivery demands means that it’s all hands on deck for online merchants and parcel carriers through to the New Year.

The return peak is coming: How to manage returns effectively in the new year

[This is an updated post from December 8th, 2021] 2023 is right around the corner – and that means the post-holiday season return peak is almost here. While no e-commerce brand wants to experience an increase in customer returns, a bump in return requests is a perfectly normal as a result of increased sales during

5 peak season challenges ecommerce brands face in 2022

The most wonderful time of the year is right around the corner – the holiday peak season. Somehow, this time of increased buying activity seems to be creeping up on us earlier and earlier each year – and that’s no coincidence. With sales now beginning prior to Black Friday and continuing through the New Year, the ‘peak’ is becoming a more spread-out – and more intense.

Building an e-commerce brand? Here’s what you need to know

E-commerce. It’s been more of a buzzword in the past few years than ever before.  Why? We’re extremely comfortable being online. Thanks to the COVID-19 pandemic, there’s a “new normal” of virtual workplaces, Zoom gatherings – and of course, online shopping.  While online shopping has always been an option for consumers in this tech-forward age,

An ecommerce brand’s guide to shipping internationally (and 3 myths, busted)

International shipping. For many brands, this subject can bring forth a visceral reaction. Maybe a cringe, an eye roll, or even a shudder… Why? Shipping internationally is a huge undertaking for brands, not to mention how costly it can become for both themselves and their customers.  But, what if we told you it doesn’t have