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Sippin' & Shippin'

Episode 31: Bridging the gap between returns and sustainability: A female founder’s journey

Sippin' & Shippin'
Sippin' & Shippin'
Episode 31: Bridging the gap between returns and sustainability: A female founder’s journey
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Tanya Phipps | January 20th, 2023

Meet Jess Owens, the founder of Greenlist. She takes us on the journey of how she got started, the challenges she’s facing as a female founder driving a new concept to market, and her passion to make online retail returns more sustainable. The Sippin’ & Shippin’ crew is inspired by her vision and tenacity to push through the obstacles as she builds a solid business from the ground up. So, grab your drink of choice, tune-in, it’s Sippin’ & Shippin’ time!

Timestamps:

1:33 Jess and Zack’s story

3:26 The conceptualization of Greenlist

5:05 First steps into entrepreneurship

9:11 The hunt for retail brand partners and investors

14:32 When returns meet sustainability. (Is that a thing?)

17:54 Building your brand with integrity, but how?

19:33 Incentivizing repeat purchases

21:27 Marketing a new brand

24:30 When more verticals make sense



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