4 ways to build a strong ecommerce brand

Ecommerce brands are everywhere.. Yes, everywhere! On social media ‘explore’ pages, in commercials, between Instagram Stories and TikTok videos, during YouTube binge sessions, and more… If you’re been online this week, it’s very likely that you’ve come across content from several ecommerce brands.

Why retailers are betting big on brick and mortar

It’s safe to say that since the start of the pandemic, the outlook for brick and mortar has been gloomy at best. With more consumers than ever shopping online, this has been matched by a corresponding drop in in-store sales. While ecommerce made up over a fifth of retail sales in 2020, physical retail dropped by 14%.