Sippin' & Shippin'

Episode 8: Finding your brand’s voice in today’s digital era

Sippin' & Shippin'
Sippin' & Shippin'
Episode 8: Finding your brand’s voice in today's digital era
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Brian Weinstein | July 15th, 2021

Roosterly founder, Irfan Jafrey, found out the hard way that the strategy of ‘if you built it, they’ll come’ simply doesn’t work in today’s business climate. In this episode, he explains how the humble sales funnel is the lifeblood of today’s digitally native brands.