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Episode 30: The value of brand loyalty programs (and how to build them)

Sippin' & Shippin'
Sippin' & Shippin'
Episode 30: The value of brand loyalty programs (and how to build them)
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Tanya Phipps | January 6th, 2023

This new year is all about retaining customers, and one way to do that is by showing your most loyal customers some extra love through a loyalty program. In this episode, the crew chats with Allison Spalding from Inveterate, Inc., talking all things loyalty, subscriptions and memberships. The differences between them all, the value they provide, and how to implement to meet your brand’s needs. So, if you’re interested in building a community of loyal customers and learning the value that it can provide your business, tune-in for more. 

Timestamps:

1:33 Allison’s background story

3:07 Customer retention as a focus

4:49 When does it make sense to implement a loyalty program?

6:18 How authentic experiences build a community of loyal customers

8:48 What is AMA?

9:54 Membership program examples

15:00 Can loyalty programs translate into profit?

17:49 Subscriptions vs Memberships: Which one is right for your business

23.41 Leveraging a loyalty program as an acquisition tool

25:40 Switch up the standard demand gen strategy, and get creative



5 reasons to launch a paid loyalty program banner.

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