Sippin and Shippin logo.

Sippin' & Shippin'

Episode 29: Retention marketing: The key to sustainable growth

Sippin' & Shippin'
Sippin' & Shippin'
Episode 29: Retention marketing: The key to sustainable growth
/

Tanya Phipps | December 9th, 2022

A brand’s answer to “Where Is My Order?!” can make or break the customer experience in e-commerce. So, what can merchants do to improve the post-purchase journey and eliminate friction? We sat down with Noah Rahimzadeh from Malomo to explore strategies that reduce customer churn, promote sustainable growth, and build lasting brand loyalty. Tune in for expert advice on how to implement a customer-centric retention plan that keeps shoppers coming back for more. 

Timestamps:

0:39 Noah’s story

4:48 Flipping the script: Noah questions the crew

8:16 The evolution of the post-purchase experience

11:22 What is WISMO?

13.02 How to alleviate customer churn

15:15 What’s the only thing more important than the first purchase? The second

17:21 Pivoting marketing strategies during challenging times

18:24 Tactics that enable customer retention

22:06 Building customer loyalty in real-time



Enhance the post-purchase customer journey banner.

Leave a Comment