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Episode 27: BFCM and beyond: Key marketing strategies to break through the noise

Sippin' & Shippin'
Sippin' & Shippin'
Episode 27: BFCM and beyond: Key marketing strategies to break through the noise
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Tanya Phipps | November 11th, 2022

Description:

As we approach the heart of this year’s peak season, what can brands do to stand out from the competition during these difficult economic times? We talked with VP of Marketing, Elana Ostrega and Director of Partner Marketing, Tori Piccin at Clearco about creative marketing strategies to do just that. They give their industry expertise on methods proven to be most impactful for e-commerce brands during the holiday season and beyond. Founders everywhere, tune in for an engaging discussion on how to drive sales year-round, maintain brand relevance and crush those revenue goals.

Timestamps:

0:59 How Elana and Tori got started in the e-commerce space

4:40 BFCM 2022: why it’s a unique time for e-commerce brands

6:24 Different times call for different measures: focus on what’s most important

8:09 The inventory bloat conundrum and what to do

11:01 How to break through the noise leading up to BFCM

12:33 Beyond BFCM: shifting to customer retention as a focus 

15:25 Utilizing the holiday momentum to boost brand relevance

16:00 Diversify efforts with a multi-channel marketing strategy

18:37 How micro spending works: optimizing what’s working vs what’s not

22:29 The power of UGC (user-generated content) as a marketing strategy

23:19 How do brands maintain their voice as they evolve and grow?

25:49 Personalized marketing: honoring brand loyalists

31:47 The significance of the customer experience: for customer retention and brand sustainability



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