Sippin' & Shippin'

Episode 23: Making big companies feel small. Building a community from the inside out

Sippin' & Shippin'
Sippin' & Shippin'
Episode 23: Making big companies feel small. Building a community from the inside out
/

Mary Berko | September 16th, 2022

In 2022, the key to a successful business revolves around the customer experience – and more importantly, the community-driven approach. But, building a community that feels authentic isn’t always easy. Customers are increasingly sensitive to whether retailers are simply selling to them or making an effort to strengthen relationships. The real question becomes: how can brands create genuine communities? Fun fact: it doesn’t always start with the customers. We took a deep dive into all things community with Caitlin Teed from Ryder E-commerce by Whiplash. One of her favorite quotes?  “Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard.” – Danny Meyer 

Timestamps:  

01:25 Guest intro and background: Caitlin Teed (CC) 

03:20 The Shopify ecosystem and what makes it a community 

07:27 Community vs. audience – what’s the difference? 

08:51 The power of authenticity and leveling up to your mission statement 

12:41 What brands are harnessing a community? 

14:45 Passionate people: if you believe it, your customers will believe it 

16:19 A post-pandemic market: the experience-driven, genuine approach 

19:50 What makes big brands feel small? And, how can they build a thriving community?



Leave a Comment