Sippin' & Shippin'

Episode 20: Starting an e-commerce brand (and what they don’t tell you)

Sippin' & Shippin'
Sippin' & Shippin'
Episode 20: Starting an e-commerce brand (and what they don’t tell you)
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Mary Berko | August 5th, 2022

Founders start their companies with an idea and a passion. They’ve got an incredible product,  want to tell a story, and, most importantly, create a loyal community. But there are many moving parts to building a successful e-commerce store – and it’s not as simple as setting up an online site. Details like SKU level margins, shipping options, and warehousing operations aren’t very exciting or creative but are essential parts of launching a sustainable business. We sat down with Nima Elyassi-Rad, Head of Business Development at Shippo, to dive into what founders need to know when starting an e-commerce business – the highs, the lows, and everything in between.

Timestamps:  

00:46 Being an entrepreneur: Nima’s background and experience.

03:35 Starting an e-commerce business – what they don’t tell you.

05:44 The business of volume: why SKU level margin is important.

10:01 Oh, shoot – what about packaging? Covering small but important details.

15:01 Scaling and the need to outsource, but how?

16:54 The shipping side of e-commerce: choosing a carrier, capacity shortage, and more.



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