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Episode 8: Finding your brand’s voice in today’s digital era

Roosterly founder, Irfan Jafrey, found out the hard way that the strategy of ‘if you built it, they’ll come’ simply doesn’t work in today’s business climate. In this episode, he explains how the humble sales funnel is the lifeblood of today’s digitally native brands.

03:35: The power of sales funnel

07:45: The power of targeting the right buyer

11:58: Finding an authentic brand voice

17:15: Choosing the right platforms (and the right customers)

20:00: The metrics you should be paying attention to22:00: How to maintain successful brand storytelling

25:40: Can the customer experience be automated?

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