Episode 2: Brand Personalization — with Robert Escobar, Camino Real Group LLC

0:33: Intro, Robert Escobar

3:45: The unboxing experience

5:45: Cost vs benefit

7:45: Scalability, customer expectations

11:15: Unboxing experience alternatives

15:15: Reverse engineering customer emotions

19:12: Know your audience

22:58: Sustainable packaging

25:04: Operate in your lane

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