Episode 12: How to best manage channel conflict in a post-COVID era

More selling channels, more problems? Ecommerce expert and author, Brian Beck, joins us to unpack the power shift transformation in the marketplace and the channel conflict it can create. In this post-COVID era, ‘value’ has a whole new meaning.

01:00: Brian Beck Introduction

04:17: The channels, the marketplace, and the conflict

07:00: Maintaining price across channels

13:45: Managing channel conflict outside your control

16:00: Timing, when to add a new channel

19:29: The power shift from retailer to consumer