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Retention marketing: 3 tips to drive repeat purchases

Is there really anything more important than the first purchase? Yes – the second! There’s a common myth in e-commerce that a focus on customer acquisition is the golden ticket to a happy and healthy life. But what if we told you there’s another strategy that’s even more vital, and will produce more revenue and

The impact of a modern tech stack in e-commerce

It’s 2022. We might not have hoverboards or flying cars, but there’s still plenty of incredible technology.  Technology is at the forefront of our lives, from tiny computers in the palm of our hands to augmented reality that transports us to dream-like places in an instant.  At this point, it’s safe to say that we

Building an e-commerce brand? Here’s what you need to know

E-commerce. It’s been more of a buzzword in the past few years than ever before.  Why? We’re extremely comfortable being online. Thanks to the COVID-19 pandemic, there’s a “new normal” of virtual workplaces, Zoom gatherings – and of course, online shopping.  While online shopping has always been an option for consumers in this tech-forward age,

Top hacks for launching a successful D2C brand in 2021

So, you want to launch your very own D2C brand. You’ve heard all about how to look for the right suppliers, partnering with 3PLs, and setting up an online store. But these steps should come far, far later in the process of setting up your business. Right now, you should focus on building the foundations of a strong brand. Yet this is often the phase that sets many D2Cs up to fail before they’ve even gotten started.

Episode 7: The A to Z of launching a D2C brand.

Episode 7: The A to Z of launching a D2C brand

The direct to consumer marketplace has never been more competitive. So, what separates the brands that succeed from those that don’t? We speak (and drink) with Founder & CEO of Brunt Workwear, Eric Girouard, about how he built a thriving online brand just seven months after launching.

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Business Intelligence and ecommerce: A ‘dynamic duo’

Business Intelligence. It’s a weighty phrase. And to the uninitiated, it sounds like classic corporate speak. But Business Intelligence has fast become one of the most valuable tools for ecommerce merchants. We all understand why data analytics are key to running a successful online store, but not necessarily how to utilize these insights to inform key business decisions.