Alright, everyone… Welcome to Season Two of Sippin’ & Shippin’! We’re back and we’re better than ever. It’s been a while, huh? A lot has happened since last season! To start, we’ve seen an even greater shift in the landscape. Brick and mortar stores are finally welcoming in-person shoppers once again, while digitally-native brands are
When consumers think of branding, it’s likely that logos come to mind over anything else. The iconic Apple, the Nike Swoosh, the Starbucks mermaid or the McDonald’s arches are some of the most widely known brand logos of the past century. And most people could name the color of each as well! Even in the professional marketing world, there’s a ton of emphasis on color schemes, fonts, design styles, and more visual aspects of an ecommerce brand.
The goal in ecommerce is always growth. But, what does growth mean for online brands? We’ve got a little tip for you: it’s not just about growing sales. It’s about growing content, growing trust, and growing online communities and engagement.
Ecommerce brands are everywhere.. Yes, everywhere! On social media ‘explore’ pages, in commercials, between Instagram Stories and TikTok videos, during YouTube binge sessions, and more… If you’re been online this week, it’s very likely that you’ve come across content from several ecommerce brands.
Customer experience is the backbone of any successful store, especially when it comes to ecommerce brands. But, it’s not always easy to engage and connect with consumers in the digital space. Even with a stellar product catalog and a beautiful website, online merchants have a long way to go when it comes to delivering top-tier customer service.
If you’ve been in the ecommerce space as an online merchant, it’s very likely that “SEO” has come up in conversation at some point. It stands for Search Engine Optimization, and it’s incredibly important for ALL merchants! Why? SEO helps to expand your brands reach to engaged and interested individuals, ultimately bringing more viable traffic to your site.
Disney+, Hulu, Apple TV, Netflix, HBO… Feeling like subscription services have skyrocketed lately? You’re not wrong. (And those are just a few!) Within the last decade, subscription business revenue has increased over 400%. (Yes, you read that right!)
Ecommerce has grown rapidly over the past few years. In 2020, brands across the globe began to shift to a digital focus with the onset of the COVID-19 pandemic, which is still continuing to affect online stores and shoppers alike in 2022.
In today’s digitally focused world, content is everything. It’s what consumers are always looking for, and what digitally native brands can’t create enough of. Think about the last time you started eyeing up a brand with interest in purchasing one of their products. What did you do?
With the rise of social media, customers are more in touch with their favorite brands than ever before. From learning about new products, finding relevant content, and chatting with a brand representative through direct messaging, platforms like Instagram provide a combination of sales, customer experience, and marketing channels.
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