Imagine that a customer walked into your store and spent $100. A few minutes later, another customer comes in and spends $500. Of these two customers, which is more valuable to your business? At face value, it’s easy to choose the latter. After all, they just spent $500 while the other only spent $100, right?
The goal in ecommerce is always growth. But, what does growth mean for online brands? We’ve got a little tip for you: it’s not just about growing sales. It’s about growing content, growing trust, and growing online communities and engagement.
With the rise of social media, customers are more in touch with their favorite brands than ever before. From learning about new products, finding relevant content, and chatting with a brand representative through direct messaging, platforms like Instagram provide a combination of sales, customer experience, and marketing channels.
Have you ever heard of phrases like “TikTok made me buy it,” or “Found it on Amazon”? When paired with a social media platform, these 4-5 words can boost a brand’s sales and attract new customers. How? The power of influence. More specifically, the power of social media influencers.
It’s safe to say that sustainable packaging has definitely hit the mainstream. Retail titans including L’Oréal, PepsiCo, Unilever, and Walmart, have now committed to using 100% reusable, recyclable or compostable packaging by 2025 – a major step towards creating a more circular economy.
Ever since it stopped being the ‘only’ shopping channel, brick and mortar has been struggling to find a sound value proposition. As we mentioned in our previous post (and it’s definitely worth repeating) it’s no longer enough for brick and mortar to present itself as the offline version of what’s online. It’s useful and sometimes necessary to shop for items in person.
I have a confession to make. For all that we’ve talked about the importance of unboxing on this blog (and in upcoming episodes) I don’t really care whether or not I get an unboxing experience when I shop online. Considering that Sippin’ in Shippin’ is all about enhancing the customer experience, that statement is probably a bit counterintuitive.
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