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Customer Lifetime Value (CLV): How do you measure success?

Imagine that a customer walked into your store and spent $100. A few minutes later, another customer comes in and spends $500. Of these two customers, which is more valuable to your business? At face value, it’s easy to choose the latter. After all, they just spent $500 while the other only spent $100, right?

How Wildling Beauty uses Instagram as a one-stop-shop

With the rise of social media, customers are more in touch with their favorite brands than ever before. From learning about new products, finding relevant content, and chatting with a brand representative through direct messaging, platforms like Instagram provide a combination of sales, customer experience, and marketing channels.

Who are micro-influencers and how can they help your brand?

Have you ever heard of phrases like “TikTok made me buy it,” or “Found it on Amazon”? When paired with a social media platform, these 4-5 words can boost a brand’s sales and attract new customers. How? The power of influence. More specifically, the power of social media influencers.

Pop-up retail: The temporary is here to stay

Ever since it stopped being the ‘only’ shopping channel, brick and mortar has been struggling to find a sound value proposition. As we mentioned in our previous post (and it’s definitely worth repeating) it’s no longer enough for brick and mortar to present itself as the offline version of what’s online. It’s useful and sometimes necessary to shop for items in person.

Does the unboxing experience REALLY matter?

I have a confession to make. For all that we’ve talked about the importance of unboxing on this blog (and in upcoming episodes) I don’t really care whether or not I get an unboxing experience when I shop online. Considering that Sippin’ in Shippin’ is all about enhancing the customer experience, that statement is probably a bit counterintuitive.