If you can believe it, there was once a time when texting wasn’t the norm. Instead, friends just picked up the phone and called each other… or, they sent emails. Hard to believe, right? Texting, or SMS, has become the norm in today’s age of instant gratification and smartphone dependence. Want to say hi to
Ever since it stopped being the ‘only’ shopping channel, brick and mortar has been struggling to find a sound value proposition. As we mentioned in our previous post (and it’s definitely worth repeating) it’s no longer enough for brick and mortar to present itself as the offline version of what’s online. It’s useful and sometimes necessary to shop for items in person.
I have a confession to make. For all that we’ve talked about the importance of unboxing on this blog (and in upcoming episodes) I don’t really care whether or not I get an unboxing experience when I shop online. Considering that Sippin’ in Shippin’ is all about enhancing the customer experience, that statement is probably a bit counterintuitive.