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An e-commerce brand’s guide to SMS marketing (with examples!) 

If you can believe it, there was once a time when texting wasn’t the norm. Instead, friends just picked up the phone and called each other… or, they sent emails. Hard to believe, right? Texting, or SMS, has become the norm in today’s age of instant gratification and smartphone dependence. Want to say hi to

Who are micro-influencers and how can they help your brand?

Have you ever heard of phrases like “TikTok made me buy it,” or “Found it on Amazon”? When paired with a social media platform, these 4-5 words can boost a brand’s sales and attract new customers. How? The power of influence. More specifically, the power of social media influencers.

Pop-up retail: The temporary is here to stay

Ever since it stopped being the ‘only’ shopping channel, brick and mortar has been struggling to find a sound value proposition. As we mentioned in our previous post (and it’s definitely worth repeating) it’s no longer enough for brick and mortar to present itself as the offline version of what’s online. It’s useful and sometimes necessary to shop for items in person.

Does the unboxing experience REALLY matter?

I have a confession to make. For all that we’ve talked about the importance of unboxing on this blog (and in upcoming episodes) I don’t really care whether or not I get an unboxing experience when I shop online. Considering that Sippin’ in Shippin’ is all about enhancing the customer experience, that statement is probably a bit counterintuitive.