The most wonderful time of the year is right around the corner – the holiday peak season. Somehow, this time of increased buying activity seems to be creeping up on us earlier and earlier each year – and that’s no coincidence. With sales now beginning prior to Black Friday and continuing through the New Year, the ‘peak’ is becoming a more spread-out – and more intense.
It’s no secret that consumer culture has become increasingly digital over the past few years. With the introduction of customer experiences like virtual try-ons, social media shops, and digital wallets, it’s now easier than ever to connect to brands and purchase products from the palm of your hand, 24/7 at (seemingly) lightning speed.