New year, new you? It may sound cliché, but that age-old new year resolution provides a massive launchpad for business growth. The start of the New Year is a wonderful time for brands. Why? Because a new start (and a fresh budget!) brings forth the opportunity to explore different content, campaigns, and more.
Whether you’re an online merchant or a digital buyer looking for new attire, the term ‘customer experience’ (CX) is bound to have made its way into your vocabulary. The experience that a brand offers is one of the most influential factors when consumers are making purchases. But, what is customer experience?
2022 is just around the corner, and it’s safe to say that shopping online is here to stay. Why? Because consumers en-masse have discovered the one-click-from-the-couch ease of an online purchase. Although the COVID-19 stay-at-home orders of 2020 are behind us for now, social distancing requirements are still in effect and consumers are constantly searching for new ways to shop without having to leave home.
Have you ever swiped through Instagram stories of friends, family, and celebrities – when a perfectly designed product video suddenly sneaks into the rotation? One simple tap and you can find yourself on a brand’s profile browsing offerings, learning more about the brand’s culture, and even making purchases directly via the app.
2022 is right around the corner – and that means the return peak is almost here. It may sound daunting, but a bump in returns is a perfectly normal result of increased sales over the holidays. Ecommerce sales are expected to reach over $210 billion this holiday season. With consumers buying for friends, families, co-workers and more, it’s no surprise that not every gift is the perfect purchase.